A pair of small socks, but they have warmth. At Haining Yuli Socks Industry Company, a pair of children's socks is a fashion, a love worn by young mothers on their baby's feet. To this end, the company has established a dedicated design and research team to carefully create pairs of children's socks full of personality, and to strengthen the fashion industry.
On the morning of October 13th, at the design department of Yuli Socks Industry Company, "post-96" designer Lu Xiaotian designed a pattern for children's socks in front of the computer. The pattern she drew was a clover, symbolizing "luck". Xiaolu is a girl from Haining. She graduated from university with a major in design two years ago and chose to work as a children's sock designer at Yuli Socks Industry. This autumn, she designed more than 30 new socks.
Xiaolu said that every time she sees the socks she designed on the computer being turned into finished products in the workshop and finally worn on the little feet of babies, she feels a sense of achievement in her heart.
Slowly it takes on color, and in the end, the texture you can touch it with your own hands, I am actually touched, "said Lu Xiaotian." Especially when I met some mothers with children at recent exhibitions, and those children happily said they liked this pair of socks, my heart was still very excited
At Yuli Sock Industry Company, there are six professional designers like Xiaolu, making it a true children's sock design team. The company invests over 3 million yuan in research and development annually for this purpose. The main product of Yuli Socks Industry is children's socks, mainly targeting the age group of 0 to 12. Their design team develops two new seasons of socks every year, namely spring and summer socks and autumn and winter socks. There are more than 200 new styles, covering newborn, children's and parent-child socks, with patterns such as jacquard, single color, and gift box series for Halloween, Christmas, etc.
Xu Xiaowei, the director of product design at the company, told reporters, "If we want to occupy a certain market, we need to emphasize more on some personalized features. Our designers are all born in the 1990s. They know better what kind of products mothers born in the 1990s and 2000s want, and are better able to make what mothers want, which can better meet the needs of the market
The weather is gradually getting colder now, and the sales of the company's autumn and winter socks are coming to an end. The company's newly launched "iBei Rabbit" rainbow socks this year, with 18 colors, have become the "new favorite" of young mothers. As soon as more than 20000 pairs of new socks were put on the market, they were sold out by customers both online and offline. On the report of the company's sales department, the reporter saw that the sales volume of the company's new socks this year has exceeded 200000 pairs.
Yuli Socks' children's socks are not only loved by domestic mothers, but also have a stable market abroad. According to incomplete statistics: in the first nine months of this year, Yuli Socks Industry exported more than 2 million pairs of children's socks to customers in Japan, Europe and other countries, which has become an eye-catching report card in the context of the global COVID-19 epidemic.
Only by doing fashion can we last long, and only by doing branding can we last long. Therefore, our sock design and development are all at the forefront of fashion. Haining itself is a fashion industry base for clothing, and in the sock industry, we also need to transform and upgrade to make a pair of warm socks, "said Zhuang Yinyu, the company's general manager, with deep feelings.
Blue Media Alliance · Haining Media Center reporters Dong Weigang and Zhu Chongming
